In part one of this series, Andrew Cox, ex-Opta Managing Director, gave us his thoughts on the current relationship between sports media companies and data. Andrew spoke about how the media, after initially being reluctant to embrace data, have fully adopted it over recent years. In part two, we focus on how media companies can monetise…
It may seem like a strange question given we’re talking about three of the most talented players on the planet, but, how do you get the best out of Lionel Messi, Neymar and Kylian Mbappé? This definitely falls into the easier said than done category. Up until now, it was a problem for Football Manager…
Twenty3 are delighted to confirm an exciting new collaboration with renowned sports analytics company SkillCorner. The agreement sees Twenty3 integrate SkillCorner’s Physical data into the Twenty3 Toolbox to offer users an innovative and comprehensive data solution. SkillCorner, who work with a host of top European clubs across divisions such as the Premier League, Serie A,…
Andrew Cox is an authority within the sports content industry having worked alongside some of the most innovative and disruptive global sports federations, teams, media, betting and technology businesses of the last 20 years. As part of the senior management team at Opta for over a decade – including five years leading the business as…
Twenty3 are thrilled to announce a new Toolbox partnership with Major League Soccer’s Sporting Kansas City. The agreement will see the Content and Analytics Toolbox rolled out across the club’s Technical, Recruitment and Media teams using data from our partners Wyscout across 12 different leagues. The Technical and Recruitment departments will have access to the…
It may have been ten years in the making, but it took Romelu Lukaku 15 minutes to open his Chelsea account after returning to the club. The 28-year-old, who failed to get off the mark for the Blues during his first stint at Stamford Bridge, tapped home a Reece James cross into an empty Arsenal…
Brentford’s reputation seems to have preceded them. Last season, Arsenal — the Bees’ opponents on opening day — kept 42 per cent of their goal kicks at a short or medium length, ending less than 40 metres from goal. That rate was about average for the league as a whole, but, against some teams, they…
Sometimes, the build-up is better than the actual goal. However, replays tend to focus on the final few moments of a move while the stats credit the scorer and the player responsible for the assist. Everything is primarily geared towards the outcome. We get it. After all, it is the defining moment of a move.…
How did Nuno Espirito Santo’s new-look Spurs side beat the Premier League champions, Man CIty?
“’It was never the club’s intention to replace Jack Grealish with one footballer.” Christian Purslow, the CEO of Aston Villa, took the unusual step of publishing a video explaining the reasoning behind Jack Grealish’s move to Manchester City last week. In it, he went into detail about the club’s thought process. From adding a release…