Blog

Inside Twenty3: Meet James Clarke-Reed, the ‘face of the Analytics Toolbox’

Here at Twenty3, we’re a diverse business. On one hand, we’re a content agency, excelling in both written and video work for clients such as LiveScore and having managed all aspects of digital for Relevent Sports and their International Champions Cup, among others. On the other hand, with help from engineers, data scientists, graphic designers…

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4 surprise stats from Euro 2020 so far

We had to wait a year for it, but Euro 2020 has already delivered.  There have already been a number of surprises at this year’s tournament, and there are still a number of group games to be played.  One of the biggest shocks is perhaps the elimination of Turkey. Tipped by many to be dark…

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Introducing the Event Lab

As is customary when updating on new features, I’m going to tell you how excited we are to introduce our latest tool. And, in fairness, we are pretty excited.  So, without further ado… Introducing the Event Lab. What on earth is the Event Lab? In flashy elevator pitch terms, the Event Lab is a new…

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Scouting at Euro 2020: Embrace data, but use it wisely

The Copernican revolution was when European society accepted Nicolaus Copernicas’ wisdom that the Sun did not revolve around the Earth. The Kuperian revolution was when footballing society accepted Simon Kuper and Stefan Szymanski’s wisdom that transfer policy should not revolve around major tournaments. In their book Soccernomics, Kuper and Szymanski noted that “the worst time…

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Inside Twenty3: The Design Team, our secret weapons

We love the Toolbox, and, as you may have noticed, we talk about it quite a lot. But, behind our product and its various virtues is a team of great people. We have an eclectic mix at Twenty3: from engineers to video animators, data scientists to account managers, plus many more. Everyone across the business…

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3 under-the-radar talents to look out for at Euro 2020

It may be 12 months late, but Euro 2020 is now just around the corner.  Having had an extra year to catch the eye combined with the fact managers are allowed to name even more players in their squads, there’s a glut of stars heading to the first ever European Championships to be played across…

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The importance of customisation and brand uniformity

The Twenty3 Toolbox was created for a variety of reasons.  For those not familiar with our story, we started life as a fan-facing publisher called Football Whispers. Like many of those in the world of football media, we had access to raw data feeds and it was a bit of a palaver involving multiple people…

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The evolution of football data

When Charles Darwin first wrote about evolution, he wrote about the beaks of finches. They had evolved to do different tasks to find food, some to root around finding insects and some to break open nuts. The ideas of evolution and natural adaptation were set in full motion, that different beings will adapt to new…

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