Remember the time when it seemed weird for statistics — ones which weren’t goals or shots or corners — to be used in football coverage? And now expected goals are almost the norm. This year, 2022, will be no different, and there might be even more stats entering our collective consciousness. Last year we looked…
Football moves in cycles. A new one is perpetually on the horizon, all it really requires is for a club to take a chance on a transfer and it spirals from there. If a player arrives from a league and adapts seamlessly, it tempts other clubs into making similar moves. We have seen Premier League…
There has been a significant shift in the football content landscape over the last couple of years. Previously, the news was a big traffic driver. Fans wanted to know everything as quickly as possible. This birthed clickbait. Fed up with the deception, readers changed how they would consume content. We then entered the era of…
The world of football content has never been as competitive as it is going to be in 2022. There’s more data – free and paid for – than ever before. There are more tools to help showcase this data, too. There’s a better understanding of it all and, as a result of this, even more…
It’s not often that school science experiments stick with you, or end up relating to football data, but this one clearly had an impact. We, as a class, were faced with a series of numbers like this: 6 2 8 1 0 2 9 3 1 0 2 2 6 1. If you try and…
Football has come a long way. Less than a decade ago, narratives were shaped by how many shots a team racked up combined with the percentage of possession they’d had during the match. Then the expected goal (xG) metric was introduced and it helped paint a much better picture of a game. After all, quantity…
Few teams in world football have the finances to have a transfer window that would not look out of place in Football Manager. Following the takeover in October, Newcastle United are now one of these exclusive clubs. The Magpies have the richest owners in the world and no player is off bounds. In the long-term,…
Not long ago we caught up with experienced Performance Analyst and former Head of Analysis at West Bromwich Albion, Gerard Moore, to find out what life is like as a professional analyst. You can read that interview here. This time around, we gave Gerard the keys to our Event Lab tool to put his analysis…
Here at Twenty3, we value efficiency. Everything we do is geared towards making it easier for people to do a better job. It is why we developed two versions of our Toolbox. For Media companies looking to enhance their offering by supplementing their content – whether it is written, video, social or broadcast – we…
West Ham United’s 4-1 win over Aston Villa put them level on points with reigning champions Manchester City in fourth and just five points off of leaders Chelsea. David Moyes’ men have won five on the bounce across all competitions and eight of their last ten outings have ended in success for the Hammers. Not…