Blog

Evolving the Twenty3 Content Toolbox

Every now and then it doesn’t hurt to take a look back and see how far you’ve come. Building the Twenty3 Content Toolbox has taken over two years of hard work for us. What started out as an internal tool to try and save the sanity of our graphic designer – it seems to have…

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What is a Flank Attacks visualisation?

If a weekly trip to the cinema was part of your life’s routine, you could have spent the last month only seeing high-class, innovative period adaptations. Little Women, The Personal History of David Copperfield, Emma.; films that take a classic and give it a new spin. And — as I always say — what’s good…

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Forget the Galácticos – Real Madrid’s title challenge built on defence

Whenever Real Madrid are mentioned, an array of attackers spring to mind. Los Blancos are famous for their Galácticos and those individuals, with the exception of a few, usually operated in the final third of the pitch. Raúl, the original Ronaldo, Robinho, Cristiano Ronaldo, Gareth Bale, Karim Benzema. The list is impressive. Zinedine Zidane added…

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Tactical Insight Through Team Personas | An OptaPro Presentation

It’s one of the most important questions in football: if we expect our opposition to play in a certain way, what’s the most effective way for us to play against that? That’s what we at Twenty3 were trying to answer at this year’s Opta Pro Forum. The Forum is an event held by data provider…

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Stats are a pundit’s best friend… or at least they should be

Another week, another day reviewing the past few days’ games and looking ahead to the next round to come. The only thing more entertaining than football is no football, because we can talk about all the football. As much as we enjoy the latest clip of the to-remain-unnamed-pundit not knowing a basic part of a…

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Content Toolbox | The Squawka Story

Squawka is an online football publisher which cuts through the noise of football media by offering unique statistics, stories and insights that fans deem worth sharing. Boasting a huge presence on social media, Squawka had access to a wealth of football data from Opta but sought an all-encompassing solution to help them visualise this in…

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Twenty3 Announce Content Toolbox Partnership with Sky Sports

Twenty3 are delighted to announce a Content Toolbox partnership with the UK’s leading sports broadcaster, Sky Sports. The agreement sees Sky Sports officially integrate the Twenty3 product into their workflow, adding to their extensive content portfolio. The Content Toolbox will be used by a range of different teams across the company: Sky Sports News, Broadcast…

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The Football Data Revolution: What to expect in the future

Here’s a prediction: in two years, expected goals will be commonplace in conventional match reports.  Maybe not in all outlets, maybe not in every match, but they’ll be there. There’ll probably be a major outlet that tries outputting an expected goals scoreline below the actual scoreline. (This will be a bad idea). The better use…

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Keeping visualisations true to life

There’s a special kind of excitement about seeing visualisations you’ve helped create on the screen of Sky Sports. Ego, mostly, let’s be honest. But it’s also been really interesting to see which visualisations they choose to use. At Twenty3, we have a whole toolbox of toys with various ways of displaying data. Heatmaps, shot maps,…

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