Birth of the Toolbox We built the Content Toolbox with one clear vision in mind; to give people in sports media the power and tools to do their jobs quicker and better. We realised, through our prior experience as a football publisher, and our work with several media partners, that producing good content which, 1)…
The promise of ‘data’ Over the course of the last few years, the world has become enchanted by the potential of ‘data’: the potential to make more accurate decisions, faster, at lower cost than before, by using data as the vital ingredients in a variety of related disciplines from Business Intelligence through Analytics to Machine…
With two games left to play, Lille are three points clear at the top of the Ligue 1 table. They’ve lost just twice since the turn of the year and taken maximum points in 68% of the 19 games they’ve played in 2021. Christophe Galtier’s side faced Paris Saint-Germain in early May in what many…
There are some clubs in football who have mastered the art of player identification. Brentford are one of them. It has allowed them to sell the likes of Ollie Watkins, Saïd Benrahma and Neal Maupay for a combined £72million. The trio arrived at Griffin Park in deals reportedly worth £6.1million. Maupay netted 25 goals in…
Everyone likes to think they’d go with quality over quantity if given the option. In reality, however, that is rarely possible in the world of football content. Competition is fierce with everyone scrambling to find their niche in a crowded market. There are no guarantees that the work put out there will be the best…
The data boom over the last five years or so has almost forced people to change their way of working. Opinions need to be backed up with stats. News pieces need a sprinkling of numbers for that extra insight. In the blink of an eye, it went from a nice-to-have to a must-have. In a…
Twenty3 are excited to announce a major new content partnership with world-leading sports media organisation, LiveScore. The agreement will see Twenty3 collaborate with LiveScore on overall media and content strategy, while the sports technology company will also lead on content production and licence their proprietary data product, the Twenty3 Toolbox, to enrich and optimise LiveScore…
For a fourth successive season, Chris Wood has hit double figures in the Premier League. The 29-year-old netted a treble in the 4-0 win over Wolves to make it six in his last six outings and ten for the campaign. The Burnley No.9 has timed his run of form to perfection, just as it appeared…
A number of players have used the 2020/21 campaign to announce themselves to the larger audience. Sam Tighe penned a piece last month for Twenty3 looking at five surprise stars from this season. This list included Pedri, a player in his debut season for Barcelona, Weston McKennie, someone who upped his game following a move…
I’ve written before about how learning to apply football data is like learning a foreign language. You learn the definitions of words, but the way you put those words together is kind of up to you. It can be artful. However, that thought might be a little daunting, so let me offer an alternative metaphor.…