Twenty3 are thrilled to announce TV 2 Sporten, the home of Premier League, Champions League and LaLiga in Norway, as the latest Content Toolbox customer.
The Norwegian broadcaster has signed a deal that will give them access to the full suite of Twenty3 products as they look to add another layer to their on-air offering.
TV 2 Sporten have a keen focus on stat-based and visualisation graphics, with the Smart Graphics feature enabling them to bring stories, opinions and ideas to life.
The entire Toolbox has been translated into Norwegian and the plan is for on-air talent – from pundits to experts to presenters – to add further insight to their analysis using the variety of tools now available to them.
TV 2 are one the largest broadcasters in Norway and regularly have former Tottenham Hotspur goalkeeper Erik Thorstvedt and one-time Manchester City and West Ham United striker Trevor Morley on as expert analysts.
Their vision for broadcast analysis marries up exceptionally well with how Twenty3 see their products being used.
Lauren Mitchell, Head of Customer Data Services, had this to say on the deal:
“We are delighted to be working with the team at TV 2 and helping them integrate the Twenty3 Toolbox into their workflows. It’s particularly exciting to see use of the Toolbox in Norwegian across different channels.”
Lars Halvor Rabben, Sports Producer at TV 2 Sporten, added:
“We were looking for a way to better incorporate stats in and around our on-air broadcasts, and Twenty3 gives us just that with their easy-to-use Toolbox. This allows TV 2 Sport to take a new stat-based step forward.”