We are delighted to reveal that industry titan Sky Bet have become our latest Twenty3 Toolbox customer, joining fellow Flutter Entertainment-owned brand Sporting Life in our impressive growing roster of sports betting and media partners.
One of the most popular and respected sports betting operators in the UK, Sky Bet are prolific at educating and informing fans through meaningful data-driven content across their digital channels, helping to drive player acquisition, while also boosting customer retention through their Sky Bet Club loyalty scheme.
With the introduction of a new set of eye-catching, data-driven graphics from the Twenty3 Toolbox, along with access to our full suite of data query and insight tools, Sky Bet continue to offer the gold standard in sports betting content, providing their users with the knowledge to better inform their decisions.
As well as seamlessly converging the world of media and betting, the UK-based operator consistently pushes the boundaries in product development and delivers best-in-class, personalised betting experiences to engage its huge customer base.
A genuine trailblazer in the UK market, Sky Bet have proved to be highly innovative around player proposition markets, in particular, popularising the growing desire of fans to bet on individual player outcomes and regularly driving betting behaviours with the introduction of unique features such as BuildABet and RequestABet.
Kevin Brain, Sky Bet’s Head of Content and Publishing, said:
“Twenty3’s Content Toolbox allows us to be reactive and supply high level data to our customers. It is important for us to be a part of the football conversation; in an arena of mixed opinions, we want to supply fans with unique, interesting statistics to inform them both in their betting habits and the wider discussion.
“Equally, we don’t want to overwhelm our followers – Twenty3 allows us to provide expert and detailed analysis but present it in an easily digestible and instant way, which is crucial for us on our output and helps us cut through the noise of debate.”
This news further reinforces Twenty3’s growing prominence across the sports betting industry, with Co-CEO Andrew Cox adding:
“Sky Bet are exactly the kind of proactive, content-savvy operator able to take full advantage of our unique blend of data insights, artificial intelligence and graphic creation tools.
“They set such a high benchmark when it comes to creative and engaging football content, campaigns and promotions. It’s a privilege to extend Twenty3’s association to another Flutter business, brand and content team who are at the very top of their game.”
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