Major sports content publisher Sporting Life turn to the Twenty3 Toolbox

We’re excited to confirm that Sporting Life have become the latest major sports content publisher to sign up for Twenty3’s software-as-a-service product, the Content Toolbox.

Boasting over 22 million monthly visits, the Flutter-owned brand is the UK’s largest sports betting content website and third-biggest sports content destination, covering a range of sports including football, horse racing, golf and cricket.

The Sporting Life team are utilising our Content Toolbox to augment and elevate their football content, offering readers more informative, data-led insights, combined with customary expert editorial.

The flexibility of the Twenty3 product – with customised designs and user experience – also allows data-led analysis and betting-relevant brands like Sporting Life to tailor their content in ways that reflect football fans’ growing dependence on statistics for fantasy, gaming and sports betting activities.

Taking advantage of our range of ever-popular visualisations to create bespoke graphics across their digital channels, Sporting Life have already made great use of the Toolbox since the start of the 2023/24 football season, including in this deep dive on the seemingly unstoppable Jude Bellingham and betting tips articles like this one which illustrates Newcastle’s preference to attack down the right flank.

Gareth Jones, Head of Editorial for Sporting Life, explained how the sports content publisher is able to benefit from the Twenty3 Toolbox.

“Access to the Content Toolbox allows our team of expert writers to explore and develop quite complex football data insights without the need for dedicated analytics or design resource.

“Our mantra is to cut through the uneducated, biased fan and pundit opinion and use the context of data led analysis to explain what is really happening in the game and why. We have found the Twenty3 Toolbox allows us to do this, due to a graphics library that is unparalleled in terms of quality and scale, allowing us to embed complementary data visualisations alongside the editorial content that Sporting Life is renowned for.”

Twenty3 Co-CEO Andrew Cox also expressed his delight in adding yet another major sports content player to the ranks.

“Sporting Life is the longest running sports content brand in the UK and has been the go-to destination for quality editorial, insight and opinion for sports fans across many generations.

“For a business with such longevity and experience to have chosen Twenty3 to enable them to delve even deeper into football data is very gratifying and further validation of the proposition we are able to offer to digital sports publishers.”