THE CUSTOMER

Sky Sports

Media Solutions x Twenty3

Client

Sky Sports

Category

Media

Date

01 September 2025

The Customer

Football coverage demands more than just scores—it needs insight, context and comparisons that people actually understand.

Alongside our Twenty3 Toolbox, we provide some of the world’s leading sports broadcasters with compact insights and automated data-driven solutions.

What They Needed

Our broadcast partners produce hundreds of football games over multiple competitions. This means they need thousands of statistics and hours of analytical research to prepare their producers, pundits and commentators on the need-to-know information.

Finding data narratives that are editorially ready, at speed, is challenging. Twenty3 Stat Packs enable analytical storytelling across multiple channels without the need to put hours into analysis.

Sky Sports needed a way of reducing the work-load on their teams - Twenty3 enables them to continue to lead the way in football analysis as their rights portfolio rapidly expands.

The Twenty3 Solution

We can unlock the power of data with Twenty3 Stat Packs - turning complex data into clear, editorialised stories at the click of a button. Our automated reports are sent ahead or after of every major game - depending on whether you need pre or post match analysis.

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Twenty3 Stat Packs help Sky Sport’s content creators, pundits, and producers lead the conversation and deliver value through

  • Comprehensive coverage: pre-match preview, in-game stats, and post-match breakdowns. We put everything in one place.
  • Depth and clarity: over 20 pages of tailored stats and visualisations that make insights easy to interpret.
  • Consistency at scale: produced automatically across dozens of matches, competitions and markets.
  • Custom fit: designed to reflect your brand’s look, tone and requirements.

The Impact

Stat packs make preparation quicker, output sharper, and storytelling stronger.

By automating manual work, Stat Packs provide the statistical backbone for confident analysis and frees teams to focus on creativity.

  • Equips broadcasters, pundits, producers, editors, journalists & more with the information they need - all in one place.
  • Enables you to enhance and broaden your coverage whilst maintaining preparation quality
  • Opens new monetisation opportunities & delivers commercial value through asset creation and sponsored content

We’re football data specialists. Our experience spans professional clubs, broadcasters, media organisations and betting partners. We know how to translate complex datasets into intuitive visuals and narratives that can be trusted, scaled and used across multiple platforms.

That’s why some of the world’s leading organisations, including Sky Sports, use Stat Packs to power their coverage.

Let's work together to realise the true value of sports data