Betting Solutions x Twenty3

Our betting partners are always against the clock, creating content that is data-accurate and at speed aligned to their trading activity and in-play markets.

From football to horse-racing and live darts - there’s a lot to cover, and the sport season never stops.

Bookmakers who create digital-first content were looking for a solution that would:

• Expand the data points and type of stats available to them, without the big price tag
• Give them the ability to surface that data seamlessly, generating insights with betting data aligned with their in-market propositions and content priorities.
• Create content that translates their trading strategy and promotions to audiences in an engaging way
• Enable them to create digital-first content that promotes their key markets, including substitutions data trends and team accumulators

Our data science team can craft solutions to suit our partners.

• Twenty3 built new data points around the substitutes and team streaks, something they were unable to get direct from their data provider

• To surface these data points easily, we also designed and built an simple but intelligent tooling dashboard that multiple teams and betting partners highly value

As a result, our betting partners are able to generate marketing content that is directly aligned to their trading promotions.

Combining this with our intelligent and graphics-driven Twenty3 Toolbox, betting partners can not only analyse the right data point easily, they can also produce graphics in seconds - all in their bespoke branding and colours.

Twenty3 works with multiple betting partners, hand-in-hand, to build solutions and capabilities that support their content-first betting strategies. Our bookmaker partners can now create content that resonates with their audiences, aligns with their key markets, and drives conversion.