Euro 2024 x Twenty3

EURO 2024 represented one of the biggest moments in the football calendar, with broadcasters, media outlets and digital publishers competing to deliver real-time insight, analysis and storytelling to a global audience.

Twenty3 supported multiple media and broadcast partners throughout the tournament, including social-first publishers, broadcasters and betting brands.

Major international tournaments create an intense content environment. Matches come thick and fast, narratives shift quickly, and audiences expect insight immediately — not hours later.

Partners needed to visualise the game in real time, simplify complex analysis, and produce high-quality content that worked across broadcast, social and digital platforms, all without slowing down live workflows.

Partners covering EURO 2024 were looking for a solution that could:

• Simplify complex performance data into clear visual stories
• Support real-time and post-match analysis
• Work seamlessly across social, digital and broadcast outputs
• Scale content production without increasing manual effort

Twenty3’s Content Toolbox was used throughout the tournament to power fast, flexible and highly visual storytelling.

By combining live data with customisable templates, partners were able to generate branded, fan-facing graphics that worked equally well on television, websites and social platforms — all produced in seconds.

During EURO 2024, content teams used Twenty3 to create visuals that highlighted momentum, player performances and tactical trends as matches unfolded.

In practice, this enabled:

• Real-time social graphics during live matches
• Broadcast-ready visuals for studio analysis
• Post-match content with long-tail relevance
• Fully branded outputs tailored to each partner

From concept to screen, insight moved quickly — without technical friction.

The ability to harness insights in seconds transformed how partners covered the tournament.

• Complex analysis was simplified for mass audiences
• Fan engagement increased through highly visual social content
• Content teams delivered volume and quality at tournament pace
• Insight remained relevant both live and post-match

The result was richer storytelling, delivered faster, across more channels.

Twenty3 is designed for moments like major tournaments — when speed, clarity and consistency matter most.

By enabling partners to tell the story of the game from multiple angles, Twenty3 helped ensure EURO 2024 coverage was not just reactive, but insightful, engaging and visually distinctive.

Across EURO 2024, Twenty3-powered content was used to:

• Spotlight individual performances
• Visualise tactical patterns and momentum
• Support live debate and post-match discussion
• Extend the lifespan of match analysis beyond full-time