Twenty3 extend LatAm presence through strategic partnership

Twenty3 and ProMetrics.Club, a data analytics business offering advisory services to professional football clubs across Latin America, are proud to have entered into a strategic partnership across the region.

To satisfy a growing demand for enhanced football data, software and visualisations, Twenty3’s proprietary Analytics Toolbox will be leveraged by ProMetrics.Club analysts to deliver tailored consultancy services.

The businesses will also work together to develop and licence co-branded solutions for the Latin American professional club market, including SaaS and custom reports.

Benefitting from ProMetrics.Club’s existing commercial relationships and Twenty3’s multilingual capabilities, an immediate focus for the partnership is Brazil. However, only a month after the business partnership was announced locally, discussions are already underway with clubs extending across Mexico, Colombia and Argentina.

Daniel Carboni, ProMetrics.Club Founder & Head of Operations, said: “The demand for tools that reduce the margin of error in professional football is increasingly high in the region and we are delighted to announce our exclusive partnership with Twenty3 in Latin America.

“The ability to leverage statistical data with intelligent visualisations from the Analytics Toolbox and the capacity for customisable intelligent reporting – ensuring information reaches the right person at the right time and in a straightforward manner – has fascinated us from the outset.

“We have prepared extensively to provide all necessary support for football clubs in the region to swiftly and effectively implement the solution within their intelligence departments – respecting the culture, local language and the passionate approach with which we engage with football in Latin America.

“We are confident that our collaboration with Twenty3, a renowned company that already advises numerous clubs in major leagues worldwide, will significantly contribute to achieving our clients’ objectives.”

Andrew Cox, Twenty3 Co-CEO, added: “We are excited by the opportunity that Daniel and the ProMetrics.Club team have brought to us, allowing us to advance awareness of the Twenty3 business and use of our software across such an extensive and passionate footballing region.

“We will combine our established services and technical football data know-how across global professional football as ProMetrics.Club put their boots on the ground. Together we believe that we can drive forward a more commercially-oriented application of football data as part of LatAm football recruitment decision making.”

For more information about the Twenty3 Toolbox, please get in touch below.