Twenty3 and West Bromwich Albion extend partnership

Twenty3 and West Bromwich Albion are excited to announce a multi-year extension of their partnership.

West Brom’s commercial, social and marketing teams will continue to work alongside Twenty3 to deliver fan engagement and activation content for distribution across club channels. 

By utilising Twenty3’s tools and capabilities, West Brom are able to maximise resources by creating customised, branded, insight-led content quickly and easily. 

Using a platform powered by football data enables fan-focused content to be ready in minutes; from team line-up graphics, to scorelines and fixtures — while allowing West Brom to highlight key player and team performances in unique and effective ways. 

West Brom’s Head of Commercial, Tomasz Chadwick, explained why continuing to work with Twenty3 provides value across the club: 

“Working with Twenty3 brings us multiple benefits. It supports our efforts to deliver fan engaging content whilst providing enhanced inventory which can be utilised for commercial partners and sponsors,” he said.

“Their platform delivers benefits across multiple departments at our club. We are looking forward to continuing our work with Twenty3, utilising their data & content expertise in the upcoming seasons.”

Andrew Cox, Twenty3 Co-CEO, shared his thoughts, saying:

“Our partnership with West Brom has been in place for a number of years and is an excellent example of how Twenty3 can simultaneously provide efficient production and product expertise for club content teams, all whilst driving value for commercial partners.

“At Twenty3 we are adept at collaborating closely with social, content and marketing teams within football clubs, to enable them to support their commercial strategy and partner activation.”

Twenty3 enable our partners to create data graphics and visuals, while adding logos, sponsor logos, player imagery and colours — all in moments, without any need for graphic design skills.

By being truly data-agnostic and providing outstanding products and technical solutions, Twenty3 is the go-to business for helping clients to realise the full value of their investment in sports data.

If you want to deliver fan-centric content, increase engagement and unlock sponsorship opportunities, get in touch with us via the link below.