Twenty3 and Sky Bet extend partnership

Twenty3 are delighted to announce the extension of our partnership with Sky Bet. 

Twenty3 will continue to work with Sky Bet’s content, social and marketing teams — who will utilise their full access to the Twenty3 Toolbox.

Sky Bet will also now benefit from Twenty3’s enhanced betting products, including our newly developed betting data points. This means Sky Bet can surface data, easily and quickly, that’s linked to their key propositions in market – all in their own customised dashboard. 

As part of the partnership, Twenty3 will enable Sky Bet to: 

• Deliver and activate key sponsors — utilising data and pre-approved brand assets to create unique content and engage football fans. 
• Utilise betting data in content, by building bespoke data points aligned to in-market promotions across player trends and accumulators. 
• React quickly in-play — with our intelligent, quick and easy-to-use tools, Sky Bet can create results, fixtures and league table graphics within seconds. 

Kevin Brain, Head of Content & Publishing at Sky Bet, said: 

“Continuing our work with Twenty3 enables us to engage with our audiences in dynamic ways. We can drive fan connections through storytelling and detailed analysis, in creative and digestible formats. 

“Sky Bet is the title sponsor of the English Football League, and from the 25/26 season onwards we will also be utilising Twenty3’s capabilities to activate this investment, building a clear visual identity and strong brand affiliation using impactful data-powered content.

It is important for us to be relevant in the football conversation and spark interest through informative content which partnering with Twenty3 enables us to do easily.” 

Simon McMillan, CEO at Twenty3, added:

“We have been working with Sky Bet over a number of seasons and we are excited to continue to be a key part of their content strategy and marketing activations, as title sponsors of the English Football League. 

“Data is essential for bookmakers, both within their product but also throughout their content strategies. Utilising the Twenty3 Toolbox has given the Sky Bet team a differentiated voice when activating their sponsorship rights to the English Football League, which has seen tremendous results.

“We are excited to continue working alongside Sky Bet to deliver data-powered betting content to football fans, via the Twenty3 Toolbox.” 

This growing partnership enables Sky Bet to create content that engages directly with their audiences, delivers against their sponsorship strategy and also creates assets that are directly aligned with their in-marketing promotions. 

By being truly data agnostic and providing outstanding products and technical solutions, we are the go-to business for helping clients to realise the full value of their investments in sports data. 

If you would like to know more about how you can work with us, please get in touch via the link below.