Sports betting giant William Hill join growing list of Twenty3 customers

We’re delighted to welcome sports betting giant William Hill to our growing list of high-profile media and betting customers.

William Hill, founded in 1934, is a genuine household name in the UK and one of the most prominent global online and retail sportsbook brands.

Having signed up to Twenty3’s Content Toolbox at the start of the 2023/24 football season, the William Hill team have already been able to create a plethora of eye-catching, custom graphics and visualisations to inform and engage bettors across their sizeable digital channels.

And with the popularity of player prop betting increasing the relevance of detailed match statistics, our Toolbox allows content creators to produce complex, data-inspired insights that are easy on the eye and simple to digest in a matter of seconds. 

Lee Baker, Organic Social and Content manager for William Hill, explained why Twenty3 and our Toolbox was such an attractive proposition.

“I think I speak for everyone on the team – and across the business – when I say that we’re delighted to partner with Twenty3 and add their Content Toolbox to our suite of content-producing tools,” Lee told us.

“At William Hill, we’re proud of our heritage and our expertise in the sport and gaming space. The Content Toolbox allows us to leverage our reputation of being one of the most respected and knowledgeable brands in the industry for the digital age.

“With the latest, official stats and facts across the Premier League and more at our fingertips, presented in graphics which amplify our eye-catching look and feel on social, we’re able to deliver the best content for our followers to enrich their watching and betting experiences.”

Our Co-CEO Andrew Cox also shared his thoughts: ”We’re always thrilled to be selected to provide one of our many sports data solutions to new customers but particularly when it’s a business of the stature of William Hill.

“Our Toolbox outputs help our clients to simplify a dizzying array of data insights in ways that can be quickly differentiated and tailored to meet their own brand requirements, as well as personalised to the specific interest of their audiences.

“With sports betting enthusiasts spoilt for choice when it comes to football markets that they can bet on, our tools are incredibly useful at helping operators and affiliates deliver targeted and timely content both pre-match or in-play.”