Elevating commentary: How Sky Sports is leading the way with Twenty3
In modern sports broadcasting, preparation is everything. Audiences expect punditry that goes beyond opinion and brings real depth, context and clarity to the game. To meet that demand, Sky Sports has embraced a new way of working with bespoke Stat Packs — high-impact, data-driven resources, designed to equip pundits with the insight they need, exactly when they need it.
Why Stat Packs matter
For every live broadcast, pundits and commentators need fast access to meaningful information: team form, head-to-head records, player performance, tactical comparisons and more. Pulling all of this together manually required days of work, with analysts crunching the numbers, building visuals and shaping the narrative.
With Sky producing stat packs for approximately 750 matches each season across the Premier League, EFL, SPFL, WSL and SWPL, the scale of this challenge is enormous.
The Twenty3 approach
This is where we come in.
Our Stat Packs are not generic outputs — they are designed specifically for Sky Sports, built on our experience working with professional football clubs on complex opposition analysis reports and our deep expertise across multiple football data sources.
We’ve developed a system that automates the heavy lifting while keeping the outputs tailored and broadcast-ready. Instead of a manual process that once required days of work, the system now automates over 20 pages of carefully selected, tailor-made data, insights and visualisations for every fixture. Complex datasets are distilled into clean, intuitive graphics that tell the story instantly. The packs are scheduled and delivered in advance, consistently branded in Sky’s style and always ready when needed.
What once took days of manual effort across disciplines now arrives at the click of a download button. More importantly, the packs don’t just present raw data — they provide the foundations and context that Sky’s teams can build on. Pundits and statisticians still bring their editorial voice, but the groundwork is already in place, giving them more time to focus on storytelling rather than data preparation.
And because the insights are visualised as well as detailed, the Packs strike the balance between depth and clarity — rich enough for experts, but simple enough to use confidently live on air.
The result
The impact goes far beyond efficiency. With Stat Packs in place, Sky’s pundits and stats team are consistently better equipped. They have the data and interpretation they need at their fingertips, ready to turn into sharp, engaging narratives for fans.
Pundits can react in real time, back up opinions with facts, and deliver coverage that combines credibility with clarity. Fans benefit from richer analysis that helps them understand the game on a deeper level, while Sky benefits from a solution that scales across hundreds of fixtures without compromising on quality.
Setting a new standard
By adopting this approach, Sky Sports is not just keeping pace with audience expectations — it is setting the standard. With bespoke Stat Packs from Twenty3, Sky has built a foundation that supports hundreds of matches, strengthens editorial preparation, and their help ensures pundits remain at the top of their game.
The result is sharper, more engaging coverage for audiences and added value across Sky’s platforms. In a world where every second counts, Twenty3’s Stat Packs give Sky Sports the edge in delivering football analysis that is consistent, credible and compelling.