Twenty3 and BOYLE Sports announce new partnership to power data-driven content across sports betting

Twenty3 and BOYLE Sports are thrilled to announce a new partnership encompassing data-driven analysis and content.

As Ireland’s largest independent bookmaker, BOYLE Sports is one of the fastest-growing operators in the market, with a footprint of almost 400 retail stores across Ireland and the UK and a growing digital presence across football and beyond.

BOYLE Sports’ social media and content team will gain full access to the Twenty3 Toolbox, enabling them to create and distribute distinct, data-powered sports content across their digital channels, website and app.

Simon McMillan, Twenty3 CEO, says

"We are delighted to welcome BOYLE Sports as a Twenty3 partner. Twenty3's unique combination of data and creativity allows us to provide a distinct service that helps our partners differentiate themselves in the market. BOYLE Sports are a bold and ambitious brand, and we are excited to support their continued growth."

BOYLE Sports Head of Content & Social, Ryan Hopkins, shared

"We are thrilled to be partnering with Twenty3 as we look to push the boundaries of data-driven content. The flexibility of tools and services that Twenty3 provide through their content toolbox and bespoke design services will be integral to the development of our content channels, and we look forward to working closely with their team."

Twenty3’s tools allow our sportsbook partners to tell their own unique stories through data-powered content, creating clear brand positioning in the market and driving betting experiences and audience conversion.

If you would like to know more about how you can work with us to elevate your content, feel free to get in touch with us.

About Twenty3

Twenty3 is a data technology provider delivering sports data tools and content production services to leading media brands, sportsbooks and sports organisations worldwide.

About BOYLE Sports

BOYLE Sports is Ireland's leading independent bookmaker, operating across Ireland and the UK with a fast-growing digital presence and a mission to create a world-class betting and gaming experience that excites and entertains our customers.