Blog

The Content Toolbox at Euro 2020: A Case Study

Sam McGuire and Charles Brooke have had their Toolbox-tinted binoculars out over the last couple of weeks to see how our friends have been making the most of Twenty3’s product at Euro 2020. Euro 2020 is one for the history books. Not only is it the first time that the European Championships have been played…

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Analysis: What Germany need to change against England

It’s a classic in international football: England versus Germany. In the round of 16 at this year’s European Championships, the old rivals will meet for the 37th time in history. Both teams currently have a lot in common. By the way, this article is also available in German. Both England and Germany have a plethora…

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Inside Twenty3: Meet James Clarke-Reed, the ‘face of the Analytics Toolbox’

Here at Twenty3, we’re a diverse business. On one hand, we’re a content agency, excelling in both written and video work for clients such as LiveScore and having managed all aspects of digital for Relevent Sports and their International Champions Cup, among others. On the other hand, with help from engineers, data scientists, graphic designers…

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4 surprise stats from Euro 2020 so far

We had to wait a year for it, but Euro 2020 has already delivered.  There have already been a number of surprises at this year’s tournament, and there are still a number of group games to be played.  One of the biggest shocks is perhaps the elimination of Turkey. Tipped by many to be dark…

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Introducing the Event Lab

As is customary when updating on new features, I’m going to tell you how excited we are to introduce our latest tool. And, in fairness, we are pretty excited.  So, without further ado… Introducing the Event Lab. What on earth is the Event Lab? In flashy elevator pitch terms, the Event Lab is a new…

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Scouting at Euro 2020: Embrace data, but use it wisely

The Copernican revolution was when European society accepted Nicolaus Copernicas’ wisdom that the Sun did not revolve around the Earth. The Kuperian revolution was when footballing society accepted Simon Kuper and Stefan Szymanski’s wisdom that transfer policy should not revolve around major tournaments. In their book Soccernomics, Kuper and Szymanski noted that “the worst time…

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The importance of customisation and brand uniformity

The Twenty3 Toolbox was created for a variety of reasons.  For those not familiar with our story, we started life as a fan-facing publisher called Football Whispers. Like many of those in the world of football media, we had access to raw data feeds and it was a bit of a palaver involving multiple people…

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The evolution of football data

When Charles Darwin first wrote about evolution, he wrote about the beaks of finches. They had evolved to do different tasks to find food, some to root around finding insects and some to break open nuts. The ideas of evolution and natural adaptation were set in full motion, that different beings will adapt to new…

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How the Twenty3 Content Toolbox turns users into experts

It is impossible to be an expert or an authority on every single football player in the world. It is difficult enough to keep abreast of the standout players across the big five European leagues. Yet whenever a transfer occurs, readers and viewers want to be educated on these players.  It creates a demand. In…

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