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Twenty3 announce innovative Toolbox partnership with MLS club Sporting Kansas City

Twenty3 are thrilled to announce a new Toolbox partnership with Major League Soccer’s Sporting Kansas City. The agreement will see the Content and Analytics Toolbox rolled out across the club’s Technical, Recruitment and Media teams using data from our partners Wyscout across 12 different leagues. The Technical and Recruitment departments will have access to the…

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Analysis: How Romelu Lukaku transformed the Chelsea attack

It may have been ten years in the making, but it took Romelu Lukaku 15 minutes to open his Chelsea account after returning to the club.  The 28-year-old, who failed to get off the mark for the Blues during his first stint at Stamford Bridge, tapped home a Reece James cross into an empty Arsenal…

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Analysis: How Brentford broke the chain of Arsenal’s short goal kicks

Brentford’s reputation seems to have preceded them.  Last season, Arsenal — the Bees’ opponents on opening day — kept 42 per cent of their goal kicks at a short or medium length, ending less than 40 metres from goal. That rate was about average for the league as a whole, but, against some teams, they…

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Exploring Goal Sequences with the Twenty3 Event Lab

Sometimes, the build-up is better than the actual goal. However, replays tend to focus on the final few moments of a move while the stats credit the scorer and the player responsible for the assist.  Everything is primarily geared towards the outcome. We get it. After all, it is the defining moment of a move.…

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How to replace Jack Grealish: A lesson from Aston Villa

“’It was never the club’s intention to replace Jack Grealish with one footballer.”  Christian Purslow, the CEO of Aston Villa, took the unusual step of publishing a video explaining the reasoning behind Jack Grealish’s move to Manchester City last week.  In it, he went into detail about the club’s thought process. From adding a release…

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Analysing 6 of the summer’s biggest transfers so far

The 2021/22 campaign is just around the corner and, despite the Euros and Copa América, teams across Europe have been busy in the transfer market.  Reports earlier in the window claimed a COVID market would see spending reigned in a little, but clubs have parted with record fees to bolster their options.  Here, we take…

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Analysing Rúben Neves’ penchant for long shots with the Event Lab

Rúben Neves likes a shot from range. If you’re unfamiliar with the Wolves midfielder, his shot map tells you just how fond of them he is. It’s as if the penalty area is a high-end nightclub and his shots keep turning up in trainers, left waiting outside the place everyone wants to be in. But…

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Why Bryan Gil could be Pedro Neto 2.0 for Nuno at Spurs

A highly-rated left-footed winger with huge potential is reportedly heading to Tottenham Hotspur this summer to fill the void left by Gareth Bale’s departure. You’d be forgiven for thinking you’ve woken up in 2013.  Back then, it was Erik Lamela. Now he’s the one being used as a makeweight in a package to bring Bryan…

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How to use data when assessing new transfers

In the right hands, data can be used to build a picture of a player you aren’t familiar with. We did just that in a recent feature on Brighton’s latest signing, Enock Mwepu. In a matter of minutes, with the aid of the Content Toolbox, we were able to profile the versatile 23-year-old midfielder.  Data…

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