We started life as Football Whispers, a fan-facing destination website looking to revolutionise the transfer rumour mill through an algorithm that calculates the likelihood of a transfer actually happening. From a transfer algorithm we soon moved on to build a range of other algorithms such as predicted line ups, player performance metrics and player and team personas all aimed at bringing fans an ever deeper level of insight without getting bogged down in complex maths and data science.
Over time, as we evolved and began producing content for ourselves, we started to encounter problems. Whether it was finding a way to overcome the ever increasing cost of distributing and advertising content, working out how to better present complex sports analytics to the everyday fan or even how to produce breaking news graphics without needing to wait for design, we built ways to tackle them. Our success at doing so led to our partners wanting to take advantage of these tools and services as well and so we have grown to who we are today; part technology business, part sports media agency and part football publisher.Get in touch